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Speakers

Chair

Carolyn Morgan

Founder – Speciall Media

Carolyn Morgan has launched, acquired, grown and sold specialist media businesses across print, digital events.  After a series of senior marketing, publishing, events and digital roles at Emap, she co-founded the Specialist Media Show, which was sold in 2014.  Carolyn has moderated many media conferences including FIPP Congress, FIPP Mobile, Digital Innovators Summit and B2B Media Strategies.  Carolyn now advises consumer and b2b media businesses on digital strategy as a consultant and Non Exec Director. 

Speakers - Day 1

Rory Brown
CEO - AgriBriefing

Rory Brown co-founded AgriBriefing (previously known as Briefing Media) in 2010. AgriBriefing began life as a self-financed kitchen table start up and has grown to become a £100m+ enterprise in just 9 short years. It earns 50% of its revenues from the sale of premium subscription information and data.

Prior to founding AgriBriefing Rory worked across a wide range of specialist vertical information sectors with Incisive Media, MEED and Metal Bulletin / FastMarkets. He is a previous chair of the Specialised Information Publishers Association in the UK and was also a board member for the US parent.

Diane Young
CEO - The Drum

Diane Young is co-founder and CEO of The Drum, which is a media company serving marketers and media people with news, events, insights, consultancy and other services.
From a degree in pure and applied mathematics through a short stint in the health service, Diane has been instrumental in growing The Drum from 14 people in a damp basement in Glasgow to an internationally recognised B2B media company with offices in Glasgow, London, New York and Singapore.
As well as services which help marketers to prepare themselves for the future, she has led the team that has built thedrum.com into the third biggest marketing news platform in the world and is pursuing second and then first place!

Daniel Pearce
CEO - TTG Media

Daniel Pearce is CEO and owner of TTG Media. Joining as Editor in 2010, he mounted a management buy-out in 2013, setting up TTG Media as a wholly independent business. Since then TTG Media has gone from strength to strength, launching a string of new initiatives including the TTG Top 50 Travel Agencies, TTG LGBT events, the ttgluxury Travel Awards, the ttgluxury Travel Summit, new website ttgmedia.com and most recently the first TTG Diversity & Inclusion in Travel conference. In April 2019 the business saw a rebrand under a new vision for a ‘Smarter, Better, Fairer’ travel industry – and new investment in print publishing, with weekly magazine TTG still at the heart of the industry 66 years after its first edition.

Rachael Prasher
MD - Haymarket Automotive

In her twenty-plus years at Haymarket Media, Rachael has worked across a wide range of consumer markets. In 2017 she was appointed Managing Director of Haymarket Automotive, charged with delivering the business transformational plan behind their four Automotive brands - What Car?, Autocar, Classic & Sports Car and CAT. Rachael chairs the judging panel for Autocar’s Great British Women in the Car Industry, is the member representative for the European Car of the Year OC and the member representative for the Automotive 30% Club. In addition to her role at Haymarket, Rachael is Vice-Chair of the Board of Trustees at Richmond Upon Thames School.

Piers Bearne
CEO - Collingwood Advisory

Piers Bearne is an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. Piers sold his first exhibition business, Rock Media, to Imago Group in 2006. As CEO of Clarion Conferences, he was involved in the sale of Clarion to VSS in 2008. More recently, he sold Tank World Expo to ArtexisEasyfairs, led the sale of TowerXchange to Euromoney and sold SmartRail World to DVV Media.
As Chairman and shareholder with GFC Media Group, Global Transport Forum, Bio-Based World and World Retail Insights, he works on strategy, resourcing, sales maximisation and value creation in conferences, exhibitions, digital communities and intelligence reports.

Alex Martinez
Co-founder & former CEO
- Procurement Leaders

Over the past 15 years, Alex has co-founded, led and successfully exited Procurement Leaders, a global intelligence platform and membership community for procurement and supply chain executives. Procurement Leaders has been recognised for a number of major industry awards over the past decade, including PPA Media Brand of the Year, Digital Brand of the Year, Best Conference, Best Website and Event Brand of the Year.
Tapping into these many experiences, Alex currently advises several innovative B2B information and tech companies on product development, growth strategy and business model transformation.

Julian Turner
CEO - Healthcare Business International

After spells at The Guardian's Product Development Unit and Euromoney, Julian Turner founded Electric Word plc and built it from flotation in 2000 to its successful sale in 2017. He now advises the owners and leaders of media businesses as well as holding executive roles at Healthcare Business International and The Day News and Media.

Daniel Pitchford
Co-founder - AI Business

Daniel is a successful entrepreneur and co-founder AI Business, which grew to be the world’s largest AI news platform and events series, later acquired by Informa plc in 2017. Co-authoring the book ‘AI Transforming Business’ and publishing thought-leadership articles on the business of technology. In addition to his involvement in start-up funding through his role as a Venture Partner, Daniel also advises businesses on scale-up, exit planning, and M&A.

David Rae
CPO - Procurement Leaders

As Chief Product Officer of Procurement Leaders, David has overall responsibility for the company's product roadmap and development across the entire service offering including membership and events. With over 12 years’ experience advising and connecting executives in the procurement community, he uses first-hand market knowledge to create products aligned to customer need. His creative yet practical approach has enabled him to create and develop some of PL’s renowned product offerings including the Procurement Leaders magazine, Ovation, the Supplier Enabled Innovation Center (SEIC) and Collaborative Value Creation working groups. David has a B2B trade journalism and editing and is passionate about the new editorial value proposition.

Helen Coetzee
CEO - MPG

Since 1998 Helen has designed and delivered high performance marketing strategies and campaigns for the world’s leading B2B media brands and conference organisers - including Informa, Ascential and Procurement Leaders. In 2014, Helen founded MPG with the vision to build a ‘best-in-class’ event marketing team to deliver event marketing strategies and outsourced event marketing campaigns for the world’s leading B2B events. In October 2019, Helen launched a second business, AGNC, focused on delivering expert and specialist marketing data & digital marketing services for events. Under Helen’s leadership, the 19-strong team across MPG and AGNC drive profitable growth for 50+ leading annual events worldwide.

Esther Thorpe
Co-Host - Media Voices Podcast

Esther is a media analyst, marketer, designer, and co-host of the Media Voices Podcast, a weekly round-up of all the key media news, as well as interviews with guests from top organisations. She writes frequently for What's New in Publishing, as well as editing their popular weekly newsletter and their growing library of reports. She has recently written and designed The Publisher's Guide to Podcasting, a comprehensive 50 page report on the challenges and opportunities of podcasts for publishers.

John Barnes
Sloop Media

John is currently the Managing Director of Sloop Media. He was until recently the Chief Digital Officer (CDO) at Infopro Digital. Infopro was the AOP’s B2B Digital publisher of the year in both 2018 and 2019.
Prior to this he held the same role at Incisive Media and was responsible for driving change in its digital strategy and delivery globally across the group. During this time Incisive Media was named UK digital publisher of the year four times.
He has over 30 years experience in B2B Media.
You can follow him on twitter @johnmnbarnes and email him at john.barnes@sloopmedia.co.uk

Stephen Farish
MD - Red River Blue

Stephen Farish is managing director of the strategy and marketing consultancy Red River Blue. He has over 30 years' experience in media and marketing. He works with a range of media owners and marketing services clients on new product development, strategy planning, business transformation and scale-ups. As a former main board director at Haymarket Media Group, he built a division of 20 content brands and developed it through launch and acquisition into an international, multi-media operation including print, digital, live events and business intelligence products. He is currently a non-executive director of the digital media and marketing business Sift, and the digital marketing agency One Vision Health.

Doug Marshall
B2B marketing and business leader

Doug is an experienced leader in B2B publishing and training, currently running his own consultancy.

Whilst Group Head of Marketing for Wilmington plc, Doug cultivated best practice across 14 information, training and events marketing teams. Prior to that, Doug led two Wilmington businesses, launching digital services such as Production Intelligence for the TV industry. He also took Wilmington’s print catalogue Music Master and transformed it into a comprehensive digital content service for Europe’s leading eCommerce websites.

Richard Butterworth
Commercial Director - Chemical Watch

Richard has spent the last 7 years with CW Research Ltd., leading providers of intelligence to transform product safety, and in his role as Commercial Director carries responsibility for sales, marketing and product development activities. He spearheaded the company's recent transformation project from subscriptions to high-value membership - building out the company's Chemical Watch service offering in response to customer needs/opportunities; launching a new platform and brand identity, positioning the new offering further up the value chain; building out the necessary internal resources/processes; and successfully migrating existing customers to the new offering.

Catrin Griffiths
Editor - The Lawyer

Catrin Griffiths has been editor of multi-award-winning The Lawyer since 2000 and has led the title’s transformation from print weekly to an online news, data and insight brand with a focus on independent journalism. The Lawyer has been a paid-for product in 2016 and its subscribers consist of global commercial law firms, leading barristers’ chambers and their in-house lawyer clients. In 2018 The Lawyer accomplished a second successful subscription launch with Litigation Tracker, a news and data product covering High Court cases and litigation lawyers. Catrin won PPA Editor of the Year (Business Media) in 2018. She has just completed a PhD on 17th-century English fiction and is a trustee of Jerwood Arts and Orchestras Live.

Carlos Doughty
CEO & Founder – MarTech Alliance

Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder of the MarTech Alliance a specialist media company.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. He developed the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs and nerds out on all things martech.

Speakers - Day 2

Laura Jenner
Product Director - Immediate Media

Currently a product director focused on subscriptions and personalisation at Immediate Media, Laura has more than 20 years’ experience in online media. She started out as a Sub Editor at what was then Ziff Davis, before moving into product development and site management. She worked across numerous consumer and B2B titles, including relaunching GameSpot in the UK as site manager and running it for 2 years. Later at CBS Interactive she was a B2B product manager for ZDNet and then TechRepublic.
Her passion has always been working with and around premium content; finding ways to serve customers with really good content that makes a positive difference to their day/life.

Sophia Dempsey
Head of Product - GMAC Media

Sophia Dempsey is Head of Product at GMAC Media which includes UK based BusinessBecause.com and US based MBA.com. GMAC is a global, mission-driven association of leading graduate business schools. She also consults on content strategy and product development in the emerging technology and creative sector.
Sophia has 20 years of experience in publishing. Previously Managing Director at innovation publishing platform Springwise, she has led the digital transformation of the Motor Sport brand and published titles at Time Inc including Decanter and the Field. Before moving into publisher roles, Sophia worked in brand and subscription marketing at IPC Media, Reed Business Information, and several arts titles including the Art Newspaper and Art Review.

Lucia Adams
Managing Editor - i Newspaper

Lucia is Managing Editor at the i newspaper, the fastest growing UK national news brand across print and online and most trusted news site in the UK according to PAMCo. In the past year, i’s monthly brand reach has grown to 7.3m - a rise of more than 50 per cent.
Lucia joined the i team in November 2019; prior to this, she worked as an independent consultant, helping organisations to develop their products, people and business models. Her work included being an assessor on the Google Digital News Innovation Fund, awarding €20.4m to 100 media projects tackling monetisation in 26 countries; and consulting with the European Journalism Centre to design an Engaged Journalism Accelerator for European media organisations.

Tracey Grey
Cresano Consulting

Tracey is passionate about working with leaders and their teams to turn the complex into the simple. With more than 20 years’ experience working at Board level in Global FTSE100, FTSE250 and Private Equity-backed businesses, including EMAP and Ascential, she has first hand experience of working at the centre of major change programmes. Dedicated to acknowledging and creating a safe space for leaders and teams to see where they are; to courageously deal with the tough stuff, and to work with them on creating a healthy, balanced and sustainable system is what Tracey does best. She applies a creative approach focusing on the needs of each unique situation, partnering with leaders to ignite them, their teams, their businesses to be the best they can be in support of the wider system.

Julian Turner
CEO - Healthcare Business International

After spells at The Guardian's Product Development Unit and Euromoney, Julian Turner founded Electric Word plc and built it from flotation in 2000 to its successful sale in 2017. He now advises the owners and leaders of media businesses as well as holding executive roles at Healthcare Business International and The Day News and Media.

Daniel Pearce
CEO - TTG Media

Daniel Pearce is CEO and owner of TTG Media. Joining as Editor in 2010, he mounted a management buy-out in 2013, setting up TTG Media as a wholly independent business. Since then TTG Media has gone from strength to strength, launching a string of new initiatives including the TTG Top 50 Travel Agencies, TTG LGBT events, the ttgluxury Travel Awards, the ttgluxury Travel Summit, new website ttgmedia.com and most recently the first TTG Diversity & Inclusion in Travel conference. In April 2019 the business saw a rebrand under a new vision for a ‘Smarter, Better, Fairer’ travel industry – and new investment in print publishing, with weekly magazine TTG still at the heart of the industry 66 years after its first edition.

Charlie James
CEO - Corinium Global Intelligence

Charlie founded Corinium in 2013 and is the CEO. With 20 years’ experience in the conference industry, Charlie has driven the growth of the company from small beginnings into one of the UK’s fastest growing companies (The Sunday Times Fast Track 100 & Fast Track SME 100 in 2019).
Corinium is a specialist market intelligence, advisory and events company focusing on Data & Analytics. We deliver in-depth business insights, advice and tools to C-Suite Executives across the enterprise. Previous to Corinium, Charlie managed successful businesses all over the world including London, Singapore, Sydney and Johannesburg for a US conference company.

Ed Tranter
MD - 73 Media

Ed held a series of senior management roles across Miller Freeman, Centaur and Informa before joining Findlay in 2008. After the acquisition of Findlay by Mark Allen Group in 2013, Ed became a member of the group board and executive director of MA Business. A strong B2B publisher, but with no exhibitions business, Ed was tasked with the launch of MA Exhibitions. In less than four years, and built largely on launches and organic growth, MA Exhibitions became a multi award winning organiser, delivering 36% of the groups turnover, with events on five continents.
Ed is now a member of the AEO board and the managing director and founder of 73 Media.

Caroline Cronin
Head of Events - Burlington Media Group

Caroline has 12 years’ experience working in events within the B2B publishing sector across various verticals including retail, real estate and more recently, legal. She is part of the senior leadership team at Burlington Media Group, a publishing and events company operating in the legal business services marketplace. She heads up the events division, which encompasses two portfolios of events that sit under the business’ two media brands – Briefing and Legal Practice Management.
Prior to this, she held events roles at Reed Business Information, the Professional Publishers Association, and Newtrade Media.

Patrick Lewis
CEO & Co-Founder - Maddox Events

Patrick and his two business partners founded Maddox Events at the end of 2015, with the objective of using events as a medium to promote equality and diversity, all the while disrupting the traditional events industry. Patrick's ability to successfully launch and then rapidly grow events has led Maddox Events to be listed on the Startup100 Index for two years running, to be selected as UK Winner of the European Business Awards (€0-25M category) and to be featured on the 2020 Sunday Times Fast Track100 Ones To Watch list.
Patrick's philosophy regarding team culture and collaboration, his passion for data-science in product creation and his unrelenting high standards, mean that Maddox Events has become a force to be reckoned with on the global D&I media scene.

Max Hotopf
Founder - HBI

Max Hotopf set up Healthcare Business International from a tent in a barn in Suffolk in 2008. Starting or and copywriting, he became a business journalist working on trade titles and then had 3 years as a City Reporter on the Daily Mail. He was the first journalist to break the Maxwell Pension scandal. In the 1990s he founded and ran IT Europa, a newsletter and database covering the channel to markets for computer products. He swims year round in the North Sea.

Lauretta Roberts
CEO, TheIndustry.fashion

Lauretta Roberts is co-founder and CEO of fashion industry insights, intelligence and evens platform TheIndustry.fashion. Lauretta founded the service with Antony Hawman and they are backed by EMB Media, the investment vehicle of Martin Durham, who is also chairman of TheIndustry.fashion.
A seasoned B2B media expert, Lauretta began her career at Haymarket moving up to be editor-in-chief of a group of titles in the print media space.
While working as brand director at WGSN she and Antony acquired a fashion networking club called The Industry London. They developed a news content platform alongside it and created a business plan for an intelligence platform, driven by consumer research, to help retailers navigate the fast-changing fashion landscape.

Dan Stevenson
MD - Ampere Analysis

Dan is the founder and MD of Ampere Analysis – a fast-growing data and analytics firm focused on the TV, entertainment and telecoms sectors.
Dan has spent the past 20 years working in media and tech analysis. Originally working as a technology Analyst, he then spent ten years as part of the management team at Screen Digest, prior to its sale to IHS Markit. He founded Ampere Analysis five years ago, alongside a small group of colleagues from Screen Digest. He holds a degree in Politics, Philosophy and Economics from University of York.

Marc Hartog
CEO - 1854 Media

Marc is the founder of 1854 Media, an award-winning digital media organisation, self-proclaimed as the 'oldest startup' in photography, with its core brand British Journal of Photography established in 1854.
A qualified accountant, Marc's passion is for business and specifically for media. Having been Incisive Media's Finance Director for many years before taking on a commercial publishing role, he led a buyout in 2013 to form 1854 Media.
Since then 1854 have innovated (many times), failed (many times), crowdfunded equity finance (twice) and succeeded once or twice along the way. Alongside his role as CEO of 1854 Media, Marc holds a number of non-executive directorships and advises startups.

Abi Spooner
Customer Strategy Officer - Dennis

Abi Spooner is Customer Strategy Officer at Dennis Publishing. She pioneered the award-winning print and digital bundling strategy for current affairs brand The Week; launched The Week Junior, the fastest growing children’s magazine of its time; and devised a ground-breaking customer retention plan and delivery. Abi is passionate about customer-centric, data-focused marketing and inspiring creativity and innovation.

Claire Jenkinson
Sales and Marketing Director
- CRU International

Claire Jenkinson has over 25 years' experience in commercial and general management roles in B2B businesses, primarily with Reed Elsevier, Emap and CRU International.
Claire has held a number of senior roles, including Sales Development Director for Emap’s B2B division. Claire was Group Publishing Director of Nursing Times and Health Service Journal, and then became Managing Director of Emap’s conference business, responsible for over 350 events. Claire joined Reed Business Information in 2009 to head up two divisions, operating in global markets. Most recently, Claire’s role as Sales and Marketing Director for CRU International has resulted in significant transformational change and market leading growth over a short period.

Nick Blunden
President - The Business of Fashion

Nick Blunden is the President of The Business of Fashion, the leading global B2B fashion media company. In this role he is responsible for the overall growth of the business including sales and marketing, product and technology and events and experiential.
Before joining The Business of Fashion Nick held a variety of senior positions at The Economist Group including Global Managing Director and Global Digital Publisher of The Economist. He was also Global Publisher of luxury lifestyle titles Intelligent Life and 1843 and the award winning annual publication The World In.
Prior to The Economist Group Nick spent seven years at Profero, where he was UK CEO and worked with clients such as Apple, BMW, Channel 4, HSBC and Pepsi.

Paul Lomax
CDO - NLA Media Access

Paul is currently Chief Digital Officer at NLA Media Access, a publisher-owned rights licensing and publisher services business with a core aim of supporting journalism. The NLA works on behalf of the UK’s newspaper and magazine publishers to license organisations to make paper and digital copies of newspaper, magazine and news website content. Prior to this, Paul spent eight years as CTO at Dennis, leading their transformation from print publisher to a digital business which now sells over £100m of cars and car finance online each year. Over the last 20 years in senior digital product and technology roles, Paul has launched over 100 major websites and apps at companies including Guardian Media Group, IPC (now TI) Media and e-commerce agency Pod1.

Dele Sikuade
CEO - Countersoft

Dele is an experienced CEO and CTO with an accomplished background in the software industry. He's a leading advocate and coach of Agile methods in business, and has run several large and medium scale system deployments and business transformation programmes. He's co-founder of a specialist software company that counts NASA, BT, Dell, American Airlines and Walt Disney as clients. As a former Financials Systems Consultant he never forgets the purpose of technology in his world is to deliver business benefits and ROI.

Bal Cheema
CEO - Odin360

Bal has successfully co-founded 3 companies over the last 2 decades and is currently the CEO of a data-first technology consultancy specialising in services that transform businesses with data, content and ML. Specialising in the Media & Publishing sector, but with wider public and private sector experience, he counts HSBC, Discovery Channel, Eurosport, Which? and Northern & Shell as clients. Understanding that most importantly this is a journey, and that although quality and agile execution of services is key, and it should be business outcome focussed, the human side is always taken into account.

Shane Redding
Managing Director – Think Direct

Shane is an independent consultant with over 30 year’s international business to business direct & digital marketing experience. Shane currently uses her skills and knowledge to help businesses transform their marketing by choosing, implementing and using automation tools; combining data, best practice marketing skills and software to make a real difference to results. Shane’s clients include Lexis Nexis plc. Gumtree for Business, Sika Group AG, Dennis Publishing and has previously worked with ITV plc, Telefonica, and the Institute of Directors. Shane holds multiple board advisory roles and is an honorary fellow of the IDM. Her passion for teaching is recognised by the award: IDM Educator of the Year 2015. Shane regularly speaks around the world.

Carola York
VP, Publishing - Jellyfish

Carola joined Jellyfish in 2012 following 25 years working in various circulation and marketing roles across a range of consumer and B2B publishers including The Spectator, EMAP and The Economist. She leads projects for Jellyfish's international publisher client base, focusing on supporting their revenue growth through digital marketing, data development and digital transformation. Jellyfish operates from 30 offices worldwide and brings insight, technology and teamwork together to create outstanding digital experiences and digital journeys.

Reneé Doegar
Commercial Director - London Review of Books

After running the Marketing for the last seven years, Reneé has been recently appointed as the Commercial Director of the London Review of Books, Europe’s largest literary magazine. The LRB is a magazine with a great record success with an increasing circulation and a newly-launched, award-winning e-commerce store. LRB Ltd. also has a thriving retail space in Bloomsbury which hosts over 70 literary events a year, boasts one of the finest bookshops in the UK and has a bustling café. Reneé is responsible for driving the commercial strategy of the LRB, maintaining the dignity of the brand and providing clear goals, testing methodology, operational implementation and reporting for all commercial activity.

Seán Dagan Wood
Publisher - Positive News

Seán Dagan Wood is the publisher at Positive News, the independent online and print magazine for good journalism about the good things that are happening in the world. Seán led a successful crowdfunding campaign that transformed Positive News into a co-operative owned by readers worldwide – the first ‘community shares’ crowdfunding campaign at the global scale for a media organisation. He then relaunched Positive News, which was previously a free newspaper, as a quality magazine. Formerly an editor, Seán is also co-founder of the Constructive Journalism Project, which trains journalists to cover positive stories in a rigorous way. He speaks internationally on media innovation.

Sophie Griffiths
Editor - TTG Media

Sophie Griffiths joined Travel Trade Gazette in March 2010 as a news reporter, covering cruise, agents, interviews and industry analyses, before being appointed news editor in March 2013 and then working her way up to the position of editor in January 2017. She is also the founder of TTG LGBT - a network for LGBT people and allies within the travel industry - which launched in March 2015 and champions diversity within the sector.
This year Sophie was awarded Editor of the Year – Trade & Professional by the British Society of Magazine Editors. She was also named Editor of the Year for the second year running at the 2019 Independent Publisher Awards, where TTG Media was also named Independent Publishing Company of the Year 2019.

Paul Newman
Brand Director, Future PLC

Paul is an award-winning media professional with over 20 years of experience in print, digital and events. To date he has overseen 25 redesign and launch projects, including T3, Digital Camera, Total Film and The Real Homes Show. Ha has also managed publishing groups across a diverse range of sectors, including Technology, Music, Film, Design, Photography, Sports, Knowledge and Home Interest.

Key positions held:
Brand Director, Home Interest, Future PLC (Current)
Group Content Director, Future PLC
Editorial Director, Magazines, Future PC
External Examiner, MA in Magazine Journalism, Cardiff University (Current)

Alastair Lewis
Consultant

Alastair is a former Publisher, Brand Director and then Managing Director at Haymarket and Future PLC running some of the UK’s best known consumer media brands including Autocar, Stuff, FourFourTwo, How It Works and What Hi-Fi? amongst others. His 20 years in media have seen him focus on Advertising, International Licensing, Content Syndication, Digital Subscriptions, E-Commerce and Affiliate revenues as well as Content Strategy, Audience Growth and Business Development. Now working as an independent consultant he helps media companies diversify their traditional revenue streams.