The Drum has been covering the world of agencies and marketers for over twenty years. Their website reaches a million worldwide monthly, their magazine and app reach over 30,000, and 12,000 people attend their events each year. From their early days as an indie publisher in Glasgow, they now have offices in London, New York and Singapore.
Diane Young, CEO, has been with the company since 1996. She believes that what unites their web, print, events and intelligence businesses is a drive to share best practice and improve the quality of processes and decision-making within clients and agencies. Their strapline is “marketing can change the world.”
The Drum Network is a peer best practice and networking community. Agency members can access online learning content and attend a range of face to face networking events, from CEO round tables to informal drinks. They can also post their own content on their company page on TheDrum.com.
The Drum Recommends works like “trip advisor for agencies”. The platform is free for clients to search. Agencies pay to be on it but have to ask their past clients to post independent ratings and reviews. There are now 400 agencies and 68,000 ratings. Diane wants to expand this to cover the US and provide more in-depth paid services.
The Drum runs multiple awards for all sectors of the agency world. As well as a great way to motivate staff, awards help to find excellence and best practice which can form content online.
The print magazine is still an important part of the brand, providing a strong personality, and highlighting key issues in the marketing world.
Diane is speaking at Making Publishing Pay on 25 February. She will provide more insight into how The Drum has grown its revenues and influence and its future plans:
- How The Drum Network adds value for its members and creates quality content for the website
- How the US business was established, and the challenges of operating in Asia
- How The Drum Recommends will evolve to improve the way clients select agencies
- How awards can create quality best practice content
- How The Drum magazine engages subscribers and builds the personality of the brand
Delegates will have the opportunity to ask questions of Diane and the other speakers.
Making Publishing Pay is a conference for independent publishing and media businesses that will inspire with stories of innovation and provide real-world practical tips on how to diversify revenues and build value within a media business.
See the full agenda here.