The 2019 edition of Making Publishing Pay took place during International Confex 2019 at Olympia London, and was hosted by Esther Kezia Thorpe, co-host of the Media Voices Podcast.
PAUL FRANKLIN – Dennis Publishing
In the quest for revenues, publishers are looking beyond advertising and cover price income.
Paul covered Dennis’ diversification away from traditional display revenues, and the journey to editorially-aligned demand generation.
CAROLYN MORGAN – Speciall Media
Reader revenue is the new focus for many publishers as advertising rates fall. But how do you go about starting to charge for online content? Carolyn discussed examples of successful paid content strategies and provide a checklist of questions to answer.
MIKE GOLDSMITH – Sift
Increasing noise in mainstream marketing channels has led advertisers to ask publishers for help in creating marketing content. How can publishers take advantage of this opportunity?
ED TRANTER – 73 Media
How exhibitions can transform your business and build your print products at the same time.
Exhibitions can be daunting. The tenancy fees, the different elements involved, it’s not like running the classic publication add-on of a conference or an awards. This session covered the do’s, don’t and core principals of launching a successful and profitable exhibition from a publishing platform. Based on real experience, a practical guide to monetising your print and online community, to deliver real bottom line that can change your publishing business.
STEPHEN FARISH – Red River Blue
While some media-owners battle to sell £100 subscriptions to news and journalism products , a single subscription to a B2B data or intelligence product can easily exceed £10,000 or more. But how do you identify and exploit the opportunity – and build the capability to deliver it? A guide to creating successful intelligence products, and some of the pitfalls to avoid.
ROBIN CRUMBY – Kademy
Most training programmes fail to deliver long-term improvements in performance. With travel budgets under pressure, executives are looking for opportunities to learn that fit around their busy schedules and take advantage of best-in-class technologies. Yet completion rates for online-only learning are low, so what’s the answer? Discover how to transform your content into blended learning programmes that use a multi-channel approach to create social, engaging, personalised experiences for participants. Find out how one company took a successful B2B classroom executive education series and turned it into modular learning that could be delivered in multiple ways.
NEIL THACKRAY – AgriBriefing
ELLEN STEWART – PinkNews
PETER HOUSTON – Flipping Pages Media
Moderator: CHRIS SUTCLIFFE – Media Voices
The trade media has painted print as a dying media since before the turn of the century, but it survives as a major revenue contributor. What is the future for the medium and what are publishers doing to thrive?